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Craig78738
Member Joined: Sep/19/2018 Location: Austin Status: Offline Points: 164 |
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Posted: Sep/19/2018 at 7:54am |
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Hello everyone!
I'm Craig and I live in Austin, TX ... a very short drive from Dimensional Fund Advisors. They have an amazing building (both inside and out). If you ever get a chance to visit, you should. I'm not an advisor, but I work with advisors and folks in the financial industry. We helped a value-focused private wealth manager get their best sales year in 14 years last year. Please feel free to ask me any questions that may help you. In fact, I've put together some training (basically free) that shows a campaign you can run right now that we ran 2 years ago with great success. But I've got a question and I'd love some perspectives on it. I'm picking up a new client that does managed futures. They've shown me their performance including a 3 year history on draw-downs and recovery time. The returns are solid double-digits and the recovery on the draw-downs are 1 to 3 months. Managed futures are new for me. They seem risky, but these reports look promising. What am I missing? Thanks! Craig |
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Craig Andrews
Ask me how I helped a RIA achieve their best sales year in 14 years. |
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missionshooter
Senior Member Joined: Feb/12/2014 Status: Offline Points: 6136 |
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Managed futures are like the chick at the bar that looks good and then afterwards you're like fuuuuuuck, why did I do that!?!?!?
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conquistador04
Senior Member Joined: May/18/2013 Status: Offline Points: 980 |
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How do we get our sales numbers up?
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Ordo ad Chao
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LA Broker
Senior Member Joined: Mar/10/2010 Status: Offline Points: 3895 |
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That’s what I tell clients my advisory fee is “basically free”, just sign here
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“If you're not a liberal at twenty you have no heart, if you're not a conservative at forty you have no brain.”
-Winston Churchill |
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Craig78738
Member Joined: Sep/19/2018 Location: Austin Status: Offline Points: 164 |
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@conquistador04, We used an election investment report. It had an immediate impact. I like it because it is directly aligned with their interests and the service you provide. It builds trust and opens great conversations. @Missionshooter, what are the specific "gotchas" and objections to managed futures? Does it play any role in a portfolio? Edited by Craig78738 - Sep/19/2018 at 10:00am |
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Craig Andrews
Ask me how I helped a RIA achieve their best sales year in 14 years. |
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Managed futures is so ambiguous. And bullshit. And expensive. And...oh well.
Welcome to the board. Seriously, what do you do that helps drive sales? Not that I’m really looking to grow much beyond referrals, but I am curious. |
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luvindy
Moderator Joined: May/17/2010 Status: Offline Points: 25767 |
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Stop putting @ in front of everything. It's annoying.
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8/31/12,Sportsfreak:
"If Barak wins this election, or appears to be clearly winning, we are all fucked. Market will tank big time." Dow 13,090 S&P 1406 5/23/13 UC:Dow 20k before 20% crrectn Dow 15, |
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Craig78738
Member Joined: Sep/19/2018 Location: Austin Status: Offline Points: 164 |
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@luvindy, thanks for the tip!
helado, thanks for your thoughts on managed futures. What do you find ambiguous about them? Regarding driving sales, we use a content strategy to capture private wealth management clients that are outside your referral network. Here's a good campaign to run now. Dangle an election investment report. It taps into real fears that people have and builds trust. Then the next step is to either load them up with some more content, or try to close them on a small engagement. I ran an election campaign 2 years ago and it immediately more than doubled (almost tripled) leads and increased engagement 1800%. Then 2017 was the best sales year in 14 years (measured by new $ AUM). We also segmented and targeted the work based on specific high net-worth personas. As I mentioned above, we put together some training that shows how to run that exact campaign (with a few enhancements we learned in the process). It feels funny offering this in a "intro thread", so I'll zero-out the cost on the training. If you use coupon code ADVISORHEADS, you can get it for $1. My technology doesn't allow me to go to $0. The page gets hung up and nothing happens. Anyway, if you're interested in learning the details, just watch the video. It's about 35 minutes and goes into the details. You get the full blueprint. You can find it here: https://hub.allies4me.com/lp/land-more-financial-clients/ Thanks again for your thoughts on managed futures . . . and for the welcome. |
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Craig Andrews
Ask me how I helped a RIA achieve their best sales year in 14 years. |
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advisorman
Senior Member Joined: Oct/22/2011 Location: Behind you Status: Offline Points: 4246 |
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All we really do on this board is Putnam funds. I lead with them and if they don’t buy I talk about how the election will effect them if they don’t have them. I gathered 2.2 billion in assets and made 4 million my first year. Putnam also sent me a plaque.
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King of sarcasm and speling
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Craig78738
Member Joined: Sep/19/2018 Location: Austin Status: Offline Points: 164 |
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Everyone here only sells Putnam, and nothing else?
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Craig Andrews
Ask me how I helped a RIA achieve their best sales year in 14 years. |
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B24
Moderator Joined: Mar/09/2010 Status: Offline Points: 25749 |
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Yeah, started buying Putnam Voyager in 1998. I'm almost back to even.
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"If Bellicheat pulls that rabbit out of his a$$ with this kid at quarterback, I'll personally kiss his ring." - Sporsfreak, 09/20/16
"Jags/Vikes Super Bowl. Write it down" - Sportsfreak 01/19/18 |
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navygator50
Greenhorns Joined: Nov/09/2014 Location: Texas Status: Offline Points: 32 |
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He's messing with you Craig. You'll get a lot of that here. I'd focus on a conversation with Helado. If you can show him value, others will listen.
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I bought Voyager, International Voyager, and New Century Growth in March of 2000.
I wish I was kidding. |
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B24
Moderator Joined: Mar/09/2010 Status: Offline Points: 25749 |
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With what? Your allowance money? Weren't you like 17 in 2000?
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"If Bellicheat pulls that rabbit out of his a$$ with this kid at quarterback, I'll personally kiss his ring." - Sporsfreak, 09/20/16
"Jags/Vikes Super Bowl. Write it down" - Sportsfreak 01/19/18 |
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I was over 18. And yes, a college buddy of mine bought Janus Technology fund with money he got from a lawsuit in high school. He was making a killing, so I scraped together $6,000 I had saved up (basically all I had) and went to a local broker (who was also my car insurance agent) and asked to invest in a mutual fund. That’s what I got (A-shares).
Getting slaughtered that year with essentially my life’s savings was why I took a finance class the next semester (to figure out WTF happened). Then I switched my major to finance and decided I’d be a broker someday. Turns out, that’s the best investment I ever made because I was an education major at the time. I’d be making $70K right now had I not invested right before the dot com bubble burst. Funny enough, I also started a business shortly after that, and my accountant told me I need to open an IRA and move those funds into it because I’d get a tax break and it was a hassle to report dividends and cap gains on $4,000 worth of mutual funds. So I called the broker back, and he kindly liquidated my Putnam A-shares, and moved them to Oppenheimer B-shares in an IRA. True story. Still the best investment I ever made. |
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Craig78738
Member Joined: Sep/19/2018 Location: Austin Status: Offline Points: 164 |
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Thanks for the heads up! Well, I'm offering to show exactly how to run a campaign that worked out wonderfully for a PWM doing value investing, and I'm charging $1 for it. If that's not value, I'm not sure what is. I'd still love to get some specific feedback regarding managed futures. I'm getting the general tone that people think they suck more than a Hoover plugged into 220V. But I'd love to understand specific objections.
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Craig Andrews
Ask me how I helped a RIA achieve their best sales year in 14 years. |
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B24
Moderator Joined: Mar/09/2010 Status: Offline Points: 25749 |
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Funny, that's actually a great story. Crazy how some people get into this business.
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"If Bellicheat pulls that rabbit out of his a$$ with this kid at quarterback, I'll personally kiss his ring." - Sporsfreak, 09/20/16
"Jags/Vikes Super Bowl. Write it down" - Sportsfreak 01/19/18 |
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luvindy
Moderator Joined: May/17/2010 Status: Offline Points: 25767 |
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I DCAd monthly into OTC & Emerging Growth during 2001 and 2002. I also wish I was kidding. Regarding your other post, that was the best investment you ever made mostly because you lost your ass. Unfortunately I did so at client expense during 2000-2002, but I learned some hard lessons before I had any real assets. Edited by luvindy - Sep/20/2018 at 11:33am |
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8/31/12,Sportsfreak:
"If Barak wins this election, or appears to be clearly winning, we are all fucked. Market will tank big time." Dow 13,090 S&P 1406 5/23/13 UC:Dow 20k before 20% crrectn Dow 15, |
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luvindy
Moderator Joined: May/17/2010 Status: Offline Points: 25767 |
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I say a prayer to St. helado every night before I lay to rest.
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8/31/12,Sportsfreak:
"If Barak wins this election, or appears to be clearly winning, we are all fucked. Market will tank big time." Dow 13,090 S&P 1406 5/23/13 UC:Dow 20k before 20% crrectn Dow 15, |
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Spaceman Spiff
Gold Member Joined: Mar/11/2010 Status: Offline Points: 10546 |
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Edit: I think it was actually New Opportunities. Whichever it was, it was stupid. And I was working for EDJ at the time.
Edited by Spaceman Spiff - Sep/20/2018 at 7:24pm |
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