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Posted: Mar/21/2014 at 5:23pm |
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You're just pissed that you weren't invited!
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OracleofMN
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Joined: Mar/21/2014 Location: United States Status: Offline Points: 19 |
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Posted: Mar/21/2014 at 5:38pm |
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City1134 - What do you mean by "Soup Doors"? As for prospecting we are trying to determine what strategies to use. We have thought about using the taxes as a way to add more financial planning clients as it is far easier to land a tax client. We also thought of mailers but I feel like half of our investment gets thrown out with the mail. We are too small for seminars. So, at the moment, we are trying to focus on Internet Marketing, blogging, social media, HARO etc. I am curious as to what other planners are seeing in terms of traffic to their websites? We are seeing about 20-30 hits a day. Not sure how much traffic to expect for a suburb of Minneapolis.
GreatPlans and B24- We are not necessarily marketing on price, but marketing based on what the compensation structure and a fiduciary standard means. I thought I might get a little flack for this since we do hit the "Fee-Only" pretty hard as a value proposition. I thought that since broker/dealers still ruled the investment world, being a Fee-Only RIA is a still differentiator. You can certainly market your "tailored" compensation structure just like we market fee-only. We just have differing practices and beliefs. Feedback is of course always welcome and I thank you for it. |
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Owner of Phillip James Financial in Plymouth MN
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OracleofMN
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Joined: Mar/21/2014 Location: United States Status: Offline Points: 19 |
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Posted: Mar/21/2014 at 5:40pm |
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Helado, what is your profession?
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Owner of Phillip James Financial in Plymouth MN
http://phillipjamesfinancial.com |
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Posted: Mar/21/2014 at 5:42pm |
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I'm in the business you wish you were actually in.
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B24
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Joined: Mar/09/2010 Status: Offline Points: 28776 |
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Posted: Mar/21/2014 at 6:09pm |
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In December send out 5000 postcards for tax prep, then do it again in early February. A couple of tax clients pays for the mailings.
Come up with a way to convert some of those to advisory clients. Rinse and repeat every year. I know a guy that is solo that does this every single year and he said it's like shooting fish in a barrel. Your welcome. |
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Ted
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Joined: Apr/29/2010 Status: Offline Points: 1507 |
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Posted: Mar/21/2014 at 8:13pm |
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Serious question, my understanding of the definitions are as follows:
1. Fee Only: clients write you a check directly for a financial plan. 2. Fee Based: allows you to charge an AUM fee as well. Am I off on that? |
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ca$h_money
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Joined: Sep/18/2011 Status: Offline Points: 971 |
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Posted: Mar/21/2014 at 8:25pm |
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Success is 100% guaranteed if you simply never quit prospecting.
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City1134
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Joined: Jul/16/2011 Location: California Status: Offline Points: 3066 |
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Posted: Mar/21/2014 at 10:26pm |
Stupid auto correct. I meant to say "soup does", "how much soup DOES" your CPA consume in a week? |
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Posted: Mar/21/2014 at 10:36pm |
No that isn't right. Fee only can be hourly, retainer, or aum. Fee based just means you can do any of those, but you could also do commission business, like a shares, annuities, or insurance.
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Sportsfreak
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Wise Old Perv and CTO of AH Joined: Mar/09/2010 Status: Offline Points: 25709 |
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Posted: Mar/21/2014 at 10:45pm |
This is very close, to getting really, really good. @Oracle - do you know how to sell? You are new in the business, and your plan is to do internet marketing, and mailers? GET ON THE FUCKING PHONE, TROLL!!!!!!
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If you eat an entire cake without cutting it, then technically, you only had one piece
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Jersey33
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Helado Jr. Joined: Jun/09/2013 Status: Offline Points: 789 |
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Posted: Mar/22/2014 at 2:11am |
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I think someone might get the Ban Hammer pretty soon.
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Without struggle there is no progress
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GreatPlans
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Joined: Oct/20/2010 Status: Offline Points: 962 |
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Posted: Mar/22/2014 at 6:49am |
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Rather than have the majority of your talk be about your compensation the client wants to know what you do for them and why you are uniquely qualified. I wouldn't waste too much time on fee-only and even the CFA. I would further promote the tax angle that your group is focused on the taxable consequences as well and can therefore provide a very holistic wealth management service. I would not bash older advisors or bring their mortality rates into conversations. This is where you may want to bring up the fact that planning/investments/whatever is your passion and you've made it your education. I use MFs for my clients. I don't pretend to be an expert in every market. That said I don't know if you use MFs, or index, or stock pick. If I were you and the age thing were brought up I'd go straight to my investment strategy. Something like this... "The portfolios that I design for my clients are based upon their individual goals and risk tolerance. I cannot be an expert in every sector of the market so my strategy is to hire the expertise in other areas by using mutual fund managers, their analysts, and their traders where I don't have access to that kind of team. Being a CFA, like most mutual fund managers, I speak their language but more importantly I can vet them and make sure that they are well-qualified teams to be held by my client's portfolios. If there are other areas where I can bring value by recommending individual holdings for specific opportunities I will. This design in my mind brings the best of both worlds." But if you're more focused on who you want to be in the industry than who and how you can serve individuals than you may want to start putting your resume out to investment firms or boutique securities shops. By the way, I'm your age but your comments about older advisors was completely insulting and you came off extremely immature and naive. I enjoyed the brief exchange between you and Helado (from both). Don't take it personal. You're not likely to get along with Helado, but every once in a long while he posts something that may give you thought whether you happen to agree with him or not. So don't waste your time getting into a tizzy with him. You'll only make yourself look a fool. Again, welcome to the board. Edited by GreatPlans - Mar/22/2014 at 6:50am |
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OracleofMN
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Joined: Mar/21/2014 Location: United States Status: Offline Points: 19 |
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Posted: Mar/22/2014 at 7:54am |
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Helado, my apologies, based on your unflattering picture and choice of words, I thought there was no way you were a professional planner. You talk to your clients like that?
B24 - Thank you for this info. Sounds like a good strategy. Do you know which postcard company they use? I have looked at postcardmania but i suppose they are all same. Ted - yes you are correct in that fee-based and fee-only are the same in the way the advisor is compensated. But. the difference is that with fee-based there remains a conflict of interest for selling other products. So In addition to asset management the advisor might sell insurance or other products in which they have an incentive to sell. There is also the fiduciary duty versus the standard of care. City1134 - I still don't understand your reference to soup. Sportsfreak - Yes, I am concentrating on internet marketing/content marketing - so far we have seen some good progress - being brand new we have been getting about 1 lead a week from the website. But have been looking for more ways to market and get more leads. I have thought about cold calling but have not yet been able to it yet. Is that how most of you prospect here? What kind of results are you seeing? How do you get your lists? How many calls before you get a meeting? ....Troll? This is a tough message board. |
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Owner of Phillip James Financial in Plymouth MN
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Iamlegend
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Joined: Mar/09/2010 Status: Offline Points: 23776 |
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Posted: Mar/22/2014 at 7:56am |
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Ted
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Joined: Apr/29/2010 Status: Offline Points: 1507 |
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Posted: Mar/22/2014 at 8:02am |
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As others have said, you need something other than Internet marketing to grow your business. You are either spending money on things like seminars and radio shows, or you are doing it the way most on this board have done at one time. Picking up the phone and making the calls. There are some exceptions on this board, but not many. Prospecting/marketing is 80% of the job when you get going.
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Iamlegend
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Posted: Mar/22/2014 at 8:04am |
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https://james-sexton-m8g3.squarespace.com/fee-only-makes-a-difference/
I am sure you have the permission of all of those fund and insurance companies to use their logos? You neglected to include dual registration in your illustrations and point out that a person who is dually registered can offer either or both models whichever is in the best interest of the client. I always use the example with individual bonds. Is it better to pay me 2% one time to buy a 20 year bond or pay a "fee only" person 20% over the 20 years that you own the bond? You tell me which is better for the client in that situation???
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OracleofMN
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Posted: Mar/22/2014 at 8:05am |
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Yes, we have been. We do have some clients, and we also have a tax and accounting practice in addition to our financial planning.
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Owner of Phillip James Financial in Plymouth MN
http://phillipjamesfinancial.com |
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Posted: Mar/22/2014 at 8:09am |
OofMN, do you disclose your own conflicts? We all have conflicts. Do you openly say to a client? I am going to charge you XYZ%, but if you bought this bond from a broker, you would only pay about 2%? Or do you say, "I am doing the same amount of work regardless of how much your account grows, but I get paid more"? Listen, I believe RIA is the best model - but not necessarily for the client. The best model for the client is having an advisor (no matter how they are compensated) be completely honest with their clients about the differences in models. RIA and fee only is great. I seriously doubt I could make a better living being dually registered. But to tout it as "conflict-free" is a false premise. Ask our resident compliance expert. |
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OracleofMN
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Posted: Mar/22/2014 at 8:10am |
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Ted this is good information and I am interested in learning more about cold calling and how to do it right.
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Owner of Phillip James Financial in Plymouth MN
http://phillipjamesfinancial.com |
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Jersey33
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Helado Jr. Joined: Jun/09/2013 Status: Offline Points: 789 |
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Posted: Mar/22/2014 at 8:24am |
OracleofMN #1 get used to this board guys on here are pretty tough on newbies, trust me I know. In any rate, there is no real way to cold call and do it right other than pick up the phone and just dial. Don't worry about how you sound because that's really irrelevant. Just make the dials. As SF mentioned before you can call 10,000 people and ask to fuck their mother and 10 people will say yes and you might get another 10 maybes and others might try to find you and kill you and then let you try to fuck their mother. But just make the dials. |
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Without struggle there is no progress
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